Knowledge

Marketing is the process of identifying, anticipating and satisfying customer needs and wants through the creation, promotion, and distribution of products or services. It involves various activities such as market research, product development, communication and advertising, pricing, distribution, and customer service. The goal of marketing is to understand the target audience and create value for them, thereby building long-term customer relationships and driving profitable sales growth. Marketing can take many forms, including traditional marketing methods such as print and television advertisements, as well as more modern digital marketing methods like social media marketing, search engine optimization (SEO), and email marketing. Effective marketing requires a deep understanding of the target audience and the use of data-driven insights to inform strategy and decision-making.